CONTENT STATEMENT
- When selecting items to buy, individuals can weigh costs and benefits and compare the price and quality of available goods and services.
CONTENT ELABORATION
Students at this level should understand how individuals compare the price and quality of goods and services when selecting items to buy.
Students should discuss how consumers can gather information on price and quality including:
- print and web-based advertising;
- personal recommendations; and
- independent reviews.
EXPECTATIONS FOR LEARNING
Explain how individuals compare price and quality when selecting goods and services to buy.